Stores Urged to Take Steps to Avoid 'Black Friday'
FRIDAY, Nov. 26 (HealthDay News) -- There are a number of
reasons why some shoppers behave badly on "Black Friday," says a
University of Delaware researcher.
Black Friday, the day after Thanksgiving, is the unofficial
start of the holiday shopping season.
"If people put a lot of effort into their Black Friday shopping, those were the people who were likely to be the misbehavers on Black Friday," Sharron Lennon, a professor of fashion and apparel studies, said in a university news release.
Those types of efforts include clipping coupons and carefully
planning when to visit certain stores for specific advertised
items. Problems erupt when these shoppers' expectations conflict
with reality, such as when they find out that a store has only a
handful of deeply discounted items, said Lennon, who spent the past
three years observing and surveying Black Friday shoppers.
She suggested several ways that stores can reduce the risk of
- For items with limited quantities, give shoppers waiting in
line as many tickets as the store has units in stock.
- Don't use coupons. They take up a lot of workers' time and
create backups at checkouts.
- Post notices about out-of-stock items at the front of the store
so shoppers don't waste their time fighting crowds to get an item
that's no longer available.
- Make random announcements about unadvertised specials. These
unexpected promotions would be fun for shoppers.
The U.S. Federal Trade Commission offers information on
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