Crouse Health Online: Wellness is just a click away.
Share Share
  |  Connect with Us: 
large
med
small
Text Size
 

Health News



Smoking Scenes in Movies Light Up Smokers' Brains

Smoking Scenes in Movies Light Up Smokers' Brains

01/18/11

TUESDAY, Jan. 18 (HealthDay News) -- Seeing a character in a movie light up a cigarette triggers smokers' brains to plan the same motions, new research shows.

In the study, functional MRI was used to monitor brain activity in 17 smokers and 17 nonsmokers as they watched movie scenes that featured smoking. When they saw those scenes, the smokers' brains showed increased activity in areas involved in movement of the hand they use to smoke.

The researchers, led by senior investigator Todd Heatherton of Dartmouth College, published their findings in the Jan. 19 issue of the Journal of Neuroscience.

"Our findings support prior studies that show smokers who exit a movie that had images of smoking are more likely to crave a cigarette, compared with ones who watched a movie without them," Heatherton said in a news release from the Society for Neuroscience.

"More work is needed to show whether brain activity in response to movie smoking predicts relapse for a smoker trying to quit," he added.

The researchers noted that smokers are often advised to avoid other smokers and to remove smoking paraphernalia from their homes, but they may not think to avoid seeing a movie that includes scenes of smoking.

It's long been known that visual cues can cause drug cravings, said Scott Huettel, a Duke University expert in the neuroscience of decision making, who was not involved in the study.

"This finding builds upon the growing body of evidence that addiction may be reinforced not just by drugs themselves but by images and other experiences associated with those drugs," Huettel said in the news release.

More information

The American Cancer Society offers a guide to quitting smoking.

Copyright © 2011 HealthDay. All rights reserved.

Please be aware that this information is provided to supplement the care provided by your physician. It is neither intended nor implied to be a substitute for professional medical advice. CALL YOUR HEALTHCARE PROVIDER IMMEDIATELY IF YOU THINK YOU MAY HAVE A MEDICAL EMERGENCY. Always seek the advice of your physician or other qualified health provider prior to starting any new treatment or with any questions you may have regarding a medical condition.

OF INTEREST:
 

Latest News

Crouse First in Area to Perform Single-Site Hysterectomy
more >

MedEx Bedside Prescription Delivery Service

Free service offers convenience, patient education at discharge.
more >

CrouseSports Express After-Hours Ortho Care

Immediate care of orthopedic injuries in kids and adults.
more >

Weight Loss Surgery

Is it right for you? Attend a free information seminar held twice monthly.
more >

Quality at Crouse

See how Crouse Hospital strives to provide the best in patient care.
more >

Cheer Up That Special Someone

Say get well or welcome a new arrival with a gift purchased right at Crouse.

more >

Make an Online Donation Now

Your donation of any amount helps support Crouse services & programs in a meaningful way.
more >

Shop Online Now

Say get well, thinking of you or welcome new baby with a unique gift from the Crouse Gift Shop.

more >