Women Better at Remembering Faces, Study Finds06/07/13
FRIDAY, June 7 (HealthDay News) -- Women are better at
remembering faces than men, according to a new study, partly
because they spend more time studying facial features without being
aware of it.
Canadian researchers used eye-tracking technology to monitor
where study participants looked -- such as the eyes, nose or mouth
-- when they were shown a series of different faces on a computer
screen. Each face was given a name that the researchers asked
participants to remember.
"We discovered that women look more at new faces than men do, which allows them to create a richer and more superior memory," study co-author Jennifer Heisz, an assistant professor in the kinesiology department at McMaster University in Hamilton, Ontario, said in a university news release.
Women's heightened attention to facial features occurs on a
subconscious level, according to the study, which was published May
21 in the journal
The findings may improve understanding of why some people are
better at remembering faces and also suggest that people can
improve their memory by changing the way they scan with their
"The results open the possibility that changing our eye movement pattern may lead to better memory," study co-author David Shore, a psychology professor at McMaster, said in the news release. "Increased scanning may prove to be a simple strategy to improve face memory in the general population, especially for individuals with memory impairment, such as older adults."
The U.S. National Institute on Aging explains
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