When Football Team Loses, Fans Reach for Junk Food09/05/13
THURSDAY, Sept. 5 (HealthDay News) -- Here's something to chew
on as the National Football League prepares to kick off a new
season Thursday night: sports fans turn to junk food to console
themselves when their team goes down to defeat, new research
In a series of studies, researchers found that both U.S.
football and French soccer fans seem to consume extra fat and sugar
in the wake of their favorite team's loss. Experts said depressed
fans may be using comfort food as a way to deal with their emotions
-- a tactic familiar to many people, sports lovers or not.
"Past research shows that when people are feeling down, they tend to consume comfort foods in order to feel better," said Yann Cornil, a Ph.D. candidate at the graduate business school INSEAD in Singapore.
In the case of sports, Cornil said, fans can take the team
defeat as a "personal defeat" and threat to their self-esteem. On
the other hand, fans of the winning team get a morale boost -- and
may opt for healthier food.
Cornil and colleague Pierre Chandon found evidence of that in
the first part of their study. Using data from Americans who took
part in a nutrition study, they looked at how people's eating
habits shifted when their city's National Football League team won
They found that on the Monday after a team loss, people ate 10
percent more calories and 16 percent more saturated fat, compared
to their typical habits. In contrast, they ate slightly fewer
calories and less saturated fat on the Monday after an NFL
There were no such Monday fluctuations among people who lived in
cities without an NFL team, the researchers reported in a recent
online issue of the journal
To dig deeper, Cornil and Chandon then recruited 78 French
sports fans and asked them to write about a favorite team's victory
or defeat. (Most of them chose a soccer team.) After their writing
task was over, the men and women then worked on a word puzzle --
during which they could snack on their choice of chocolate, potato
chips, grapes or cherry tomatoes.
In general, participants who'd written about a team defeat
preferred junk food -- downing more saturated fat and sugar than
those who'd written about a victory.
But is it a big deal if you prefer chips to grapes after your
team loses? "It could be an issue if a person regularly engages in
these behaviors," said Kelly Pritchett, an assistant professor of
sports nutrition at the University of Georgia.
Pritchett said that although junk food may not be on par with
drugs, people who eat fat and sugar to regulate their emotions may,
over time, need more and more to be satisfied.
And the consequences may show up on your bathroom scale, said
Pritchett, who also is a spokesperson for the Academy of Nutrition
So what can depressed sports fans do? Cornil's team found one
In a third phase of the study, the researchers had about 160
French adults watch highlights from three different soccer matches.
One featured the French national team in a big win over archrival
Italy, another showed footage of France's loss to Italy in the 2006
World Cup final and the third was a "control" video that focused on
two Belgian soccer teams.
Afterward, half of the study participants performed a
"self-affirmation," in which they wrote about a core value in their
life -- such as their relationships with their family or friends.
Next, everyone in the study looked at photos of healthy and
not-so-healthy foods, then rated how inclined they were to eat
It turned out that people tended to prefer junk food after they
watched France's crushing defeat -- except those who'd done the
self-affirmation. They preferred grapes and tomatoes to chips and
chocolate, no matter what match they'd just seen.
"[Self-affirmation] helps you 'restore' your identity that has been threatened by the defeat of your favorite team," Cornil said. "In other words, affirming your values prevents the sport defeat from affecting your self-esteem."
The technique is easy to do, Cornil said. If you're feeling down
after your team loses, he said, you could simply write down some
things in your life that are important to you, other than
Pritchett said some studies have found that self-affirmation can
be helpful for people with addictive behaviors such as smoking. So
if fat and sugar are your addictions, it's possible that
self-affirmation could help.
But, Pritchett said, more research is needed to see whether the
technique actually does help people cut down on junk food during
She suggested some other tactics for combating "emotional
eating" such as:
- Writing down what you eat, so you become aware of how your diet
changes in response to stress.
- Thinking ahead and having healthy snacks on hand if you know
you're going to be in a stressful situation.
- Trying noncaloric stress relievers such as taking a walk,
soaking in a bubble bath or doing yoga.
The Mayo Clinic has more on
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